For eight weeks, the TV show “Sommertoget” (‘The Summer Train’) travelled across Norway. “Sommertoget” was a ‘slow TV’ entertainment show which attracted large crowds at the different train stations and by the train tracks – to Bane NOR’s horror!
As this show took place at or near train stations, a safety campaign was made. This campaign informed about potential dangers, as well as trying to change the spectators’ attitudes and awareness, not just prior to, but also during the show. This resulted in posters with safety advices at the train station areas, and mobile-friendly animation clips in social medias. Based on the train’s and the TV broadcast’s schedules, the clips were geo-segmented daily towards people living in areas near where the train was scheduled to stop.
The social content created a lot of engagement in social media, and they were liked and shared countless times.
Bane NOR / security magazine